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Home of Ube Halaya and Strawberry Preserves in Baguio City
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Our Story

Hi! I’m Armi, and I want to share with you the remarkable journey that brought me to where I am today, as the proud co-founder of Redzel's Baguio - Home of Ube Halaya and Strawberry Preserves. When I left another life behind in 2001, it was me along with my two young children - my daughter, Renzel, just 5 years old, and my son, Red, 8 years old at that time - I faced the challenge of building a life for us from scratch.


I knew that I had to dig deep and find the strength within me to give my children the future they deserved. It was then that I turned to what I knew best: my family's unique and cherished Ube Halaya recipe.


As I began crafting each batch of ube halaya, I poured my heart and soul into every jar, knowing that my children's future depended on my efforts.


My son and I formed a tireless team, rising before any glimpse of sunrise in order for us to journey out and deliver our homemade creations knocking door-to-door to travelers in the early morning hours.


It was during those quiet mornings where we navigated the streets of Baguio City together, that we forged an unbreakable bond and laid the foundation for our family's future.

Years passed, and my son grew into a young man as he ventured out into the world to gain valuable experience and knowledge. And I continued to operate our modest business, taking custom orders and remaining true to the quality and love that defined Redzel’s.


In 2018, my son returned, armed with his gained expertise and a vision for growth. Together, we breathed new life into our beloved venture, expanding our reach and production.


We also went on to develop a one-of-a-kind honey-strawberry preserve that travelers and locals fell in love with.


Our hard work and dedication paid off as the demand for our products grew, and we soon found ourselves relocating to a bustling business location at 39 Legarda Road, Baguio City.


Today, I am overjoyed and proud to see Redzel's thrive, as a testament to the love, determination, and passion that we have poured into our small family business over the years.


I invite you to experience the magic of our Ube Halaya and Honey Strawberry Preserves, and to share in the remarkable journey that has brought us to where we are today.


From our family to yours, welcome to Redzel's Baguio - where every jar holds a story of resilience, love, and the power of dreams.

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We take great pride in crafting our products without the use of any preservatives, artificial flavors, and unnecessary sugars. Made only from the highest quality fresh produce sourced from our local farmers. 

Exclusively Available In-Store


Ube Halaya

"Savor the Flavor of Tradition, Craftsmanship, and Love in Every Bite!"

Welcome to a world where rich, earthy, and creamy ube creates a symphony of flavors that will dance on your tongue and delight your palate. Redzel's Ube Halaya is more than just a dessert - it's a celebration of our heritage, our passion for quality, and our unwavering commitment to crafting the finest Ube Halaya in Baguio City.

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Honey-Strawberry Preserves

"A Delectable Symphony of Fresh Strawberries and Pure Golden Honey!"

A delightful fusion of sun-ripened strawberries from La Trinidad and pure organic honey that captures the essence of a bountiful harvest. Our carefully crafted preserves are made with the freshest, most succulent La Trinidad strawberries, lovingly hand-picked by our local farmers and delicately combined with organic honey. We pride ourselves on not adding unnecessary sugars, allowing the natural sweetness of honey and strawberries to shine through. With every jar filled with strawberry bits bursting with flavor, our preserves offer a taste sensation that is both exquisite and wholesome.

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Ube Flan

"A Luxurious Fusion of Velvety Ube Halaya and Silky Smooth Leche Flan!"

Indulge in the enchanting harmony of two beloved Filipino desserts, expertly combined to create a heavenly treat that is simply irresistible. Redzel's Ube Flan features a luscious layer of our signature Ube Halaya, made from the finest purple yams, boasting rich, earthy flavors that have delighted generations. Atop this exquisite base rests a sumptuous layer of creamy Leche Flan, crafted from a traditional recipe that yields a smooth, caramel-infused custard to delight your senses.

Our Treasures
Featured Moments

Our Community

A visual journey of our delicious creations and cherished moments with our community through our curated Instagram gallery

Find Us



We are located at:

#39 Legarda Road, Baguio City, Philippines, 2600

0997 669 4186

Open 8AM - 5PM Everyday

For inquiries or custom orders, feel free to reach out to us on our socials

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